Fleet graphics case study: McLane’s fleet advertising program

Recognizing an opportunity to monetize their vehicle space with vehicle advertising, McLane implemented a co-op program that gives brands access to their fleet of 5,000+ trucks and the millions of potential customers they pass every day.

“With the ability to distribute across the nation and target specific regions of the country, it’s easy for us to be wherever our customers need us to be,” said Corey Preuninger, Manager of Special Operations. “We can help these businesses by allowing them to utilize fleet graphics as an effective way to advertise their brand.”

In order to fuel this piece of their business, changeable graphic films are critical. The easy removal process of changeable films works well with McLane’s operations and ensures they’re able to provide services to more advertisers.

When considering changeable solutions, 3M graphic films were selected for the following reasons:
 

• Removability – When marketing campaigns are completed, McLane’s team needs to remove the fleet wraps quickly to get the trailers back on the road. Using 3M vinyl graphic products enables them to quickly turn trucks over for new graphic applications.
• Conformability – McLane’s fleet is refrigerated, meaning there are side doors to consider. Ultra-removable films such as 3M™ Print Wrap Film IJ180mC-10UR offer conformability that enables a seamless appearance and clean aesthetic. The doors can be easily wrapped to utilize the entire side of a trailer for branding and messaging.
• Safety – Trailers often back into tight spaces, so when considering changeable solutions, McLane wants to avoid any potential hazards from rips and tears, making 3M films their preferred solution.
• Quality – Most importantly, McLane wants a reliable solution with guaranteed performance. They also value the support that 3M provides during projects.