Road Markings

Visibility for drivers. Guidance for vehicles. Safer roads for everyone.

3M’s retroreflective technology has raised the bar on visibility and durability in road markings for the modern world. As we strive to reach zero deaths, we will continue to evolve with changing modern technology to help keep roads safe, day or night, wet or dry.

A video screen shot shows a winding two-lane highway and the words “What does bringing families home safely look like?”.

Why Wet Retroreflective Road Markings Matter.

Read the Wet Reflective E-book to understand why choosing the right road markings matter. They can help improve road safety, reduce fatalities, and save lives. Request our e-book to see how our solutions make road journeys safer.

Benefits of High-Performing Pavement Markings

Three important characteristics for road markings.

At 3M, we are working to continuously improve and enhance technologies to deliver products that bring families home safely. Here are three key characteristics that set our pavement markings apart from the rest.

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High Contrast

Contrast - the difference between the road markings and the background - is a key characteristic that increases the visibility of road marking on concrete roads. Contrast markings combined with wider marking allows for detection at longer distances relative to narrower, non-contrast markings.
Durability

Effective road markings need to offer stable, persistent performance. This means the road markings must retain their luminance, contrast and wet retroreflectivity over time.
Wet Reflectivity

It's critical for drivers to detect road markings in all conditions - including when it's raining, and the roads are wet. Road markings that deliver continuous wet retroreflectivity can be reliably seen in wet conditions.

Read the Wet Reflective E-book

Read the Wet Reflective E-book to understand why choosing the right road markings matter. They can help improve road safety, reduce fatalities, and save lives. Request our e-book to see how our solutions make road journeys safer.

Pavement Marking Tape Applications

Watch the videos below to learn more about how to apply traffic marking tape.

Road Marking Specifications - The roads you want are waiting. We can help you get them.

With the right road marking specifications, you can make a meaningful impact on the motorists that drive on your roads. Learn more about quality road markings and high-performance pavement marking applications for safer, more effective roadways.

LEARN ABOUT ROAD MARKING SPECIFICATIONS

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Redefine the Line—Help Improve the Safety of Your Roads with Wet Retroreflective Pavement Marking Technology.

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Our optics technology has raised the bar on visibility and durability for road markings. Like you, we strive to reach zero deaths, and we will continue to evolve with technology to help keep roads safe, day or night, wet or dry.

Request a demo to see how 3M Wet Retroreflective technology can help you redefine the line.

View Wet Retroreflective Products

Road Marking Products by Category

3M offers a full line of durable, high-performance road marking solutions for all types of roadway applications. They are designed to guide drivers during the day or night in dry or rainy conditions.

Durable Pavement Marking Tapes

Our pavement marking tapes are designed for delineation of roadway applications, including lane and center lines, edge lines, gore markings, crosswalks, stop bars, symbols, and legends.
Pavement Marking Optics and Liquid Pavement Markings

Featuring 3M™ microcrystalline ceramic beads, get true reflected colour and optimised visibility for both dry and wet roadway conditions.
Raised Pavement Markers

Our class-leading raised pavement markings are designed for excellent visibility even in the most demanding traffic and weather conditions.
Delineators

Constructed from high-performance plastic and Type XI sheeting to make outstanding products that deliver years of visibility and durability.
Median Markers

Vandal-proof and UV-resistant, our median markers provide median visibility under the toughest low light conditions.
Aluminum-backed Flexible Prismastic Sheeting

A new generation of conformable sheeting that ensures optimum visibility to critical road elements. Thwarts theft, vandalism, and is also weather-resistant.